5 Ways How To Start Recruiting On Twitter. Without a comprehensive hiring strategy, you are going to struggle to maintain a competitive position within your industry. Recruitment costs are high, particularly for management positions, so you need to know that your strategy is reaching the largest possible pool of potential hires and providing you with actionable ways to identify top talent.
With more than 300 million monthly active users, Twitter is a bustling social media platform that can completely transform your recruitment fortunes. People use Twitter for a variety of reasons, including catching up with friends and for professional networking. This means that it is easy to use to build meaningful relationships with other active users. The same certainly cannot be said for the likes of Facebook and LinkedIn.
Here are some tips for using Twitter as one of your primary social media recruiting tools.
5 Ways How To Start Recruiting On Twitter
Showcase Employee Stories
In addition to understanding the parameters of the role, employees also want to gain insight into the culture of a company before accepting a job offer. Twitter is an excellent platform to do this, particularly as it is possible to share text, images, and video content.
You could invite one of your employees to put together a series of Tweets that explain how they approached their career change and what first attracted them to your company. You could also ask your team to share some of the best things about their job, which is an excellent way to encourage excitement amongst potential candidates and channel them into your hiring funnel.
Share Insider Tips
Candidates value transparent hiring and interview processes. So, Twitter provides an ideal opportunity to provide value to job seekers interested in joining your company. From creating content on how to approach the application process to emphasizing some of your brand values by creating posts that explain how to maintain a work/life balance, there are many ways that you can demonstrate that you are a transparent business that cares about your team.
Take Your Audience Behind The Scenes
Speaking of transparency, Twitter can also be used to provide an insider look at precisely what it’s like to work at your company. So, in addition to sharing vacant positions, you can use Twitter as an opportunity to give potential candidates a glimpse of what it’s like to work with you. From team-building lunches and events to a tour of your office space, you can really get creative here and connect with people who will genuinely appreciate the company culture you have created.
Target Candidates Who Love What You’re Doing
Although Tweets do have a character limit, there is still plenty of space to explain exactly what you’re looking for. For example, a publisher may call for an experienced editor with a passion for literacy and educational books. Even just a few simple words can give candidates a good idea as to whether they will be a good fit for the role.
Leverage The Power Of Hashtags
The visual element of Twitter presents an array of possibilities, including the ability to post engaging job listings. A well-chosen image can very quickly capture the attention of your ideal candidates and this approach can be further enhanced with the use of hashtags.
Hashtags can help you to connect with qualified people in a very specific location who may not have seen your vacancy anywhere else. You might be surprised at the number of conversations that are prompted just by using a single hashtag in a single hiring tweet. So, make sure you’re ready to jump into those conversations because you aren’t going to want to keep qualified candidates waiting.
Using Social Media Recruiting Tools
When devising ways to optimize your recruitment strategy, social media can play a significant role. So, if now is the time to examine your hiring strategy and you want to ensure that it is helping you to remain ultra-competitive, you should be thinking very carefully about the social media recruiting tools that are available to you.
The only caveat here is to ensure your ideal talent pool maintains an active presence on Twitter. If not, you’re going to struggle to see a return and your time will be better invested elsewhere.